I think Nikes biggest problem was marketing. That doesnt say much about the.
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Nike obviously had a vision that Tiger Woods would open up the market for golf to new customer groupings but this has largely failed.
Why nike golf failed. Why Nike Is Ditching the Golf Equipment Business As Tiger Woods fell out of the limelight so did Nikes golf business. As a mid-high handicap golfer I never felt good enough to play with Nike gear. Nike sold itself on looking like Rory or Tiger with all the flashy.
How Nikes Big-Money Golf Strategy Failed Nike is leaving the golf equipment business and it may lead to a more profitable business in the long term. Golf remains a stereotypical middle.
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